设计概念与创意进阶教程(Lynda出品)

设计概念与创意进阶教程(Lynda出品)

学习人数:18,801 | 学员评分:7.7分 | | 收藏

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主题:概念设计平面媒体设计

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教程参数
行业: 平面设计  其它行业 课时:0 课时(已完结) 获赞:28个
软件:   时长:0 学习人数:18,801
主题: 概念设计  平面媒体设计 标签: 设计  思路 总收藏人数:296
教程简介

After landing a client, the designer's first chore is to communicate and develop the initial idea, whether it's a storyboard for a film or ad, or a multifaceted marketing campaign for a product or service. Learn how to transform a client's request into a presentable concept in this course. Craig Smallish walks through the development process for various creative scenarios, from assessing the client and the scope of the job to free-associating and sketching your ideas. Learn to create descriptive copy to accompany your visuals and create iteration after iteration of your design. Finally, Craig shows how to choose your strongest idea through a process of refinement.

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第1章:Introduction
第2章:1. The Client
第3章:2. Challenges Around Every Corner
第4章:3. Establishing Core Values and Seed Phrases
第5章:4. The Free-Association Process: Finding the Raw Ingredients
第6章:5. A Concept is Born!
第7章:6. One Great Concept Deserves Another
第8章:7. The Rough Sketch
第9章:8. 180-Degree Thinking: Does Your Concept Have an Evil Twin?
第10章:9. The Revised Sketch: How to Make Your Great Concept Even B
第12章:11. The Final Selection: And the Winner Is...
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